Curriculum Vitae Livia Balduccini

General Information
Date of birth: 06/12/1982
City of birth: Rome
Marital status: single
Address: Via Antonio Bosio, 28 - 00161 Rome
Telephone number: +39-349-4026614
E-mail address: livia.balduccini@gmail.com


Formal Education
2001 - Secondary School Degree (scientific), Liceo A. Avogadro - Rome
2004 - Graduated in "Company Management Statistics", Faculty of Statistical Science, University of Rome "La Sapienza"
Standing: 95/110
Final Graduation thesis in Marketing Management: “The start up in the Outlet sector: analysis of the case of Castel Romano Designer Outlet”


Work experience:
Activities:
- Developing marketing strategy
- The Planning of Marketing Projects for the Italian Catalogue
- Developing of activities in Advertising
- Management and Development of Commercial Partnership Agreements
- Developing models for Evaluation of Investment Marketing Performance
- Organisation of events and fairs – marketing, tourism and retail
- Developing of the strategy for the opening of Outlet/Mall
- Developing of loyalty programs
- Monitoring the marketing and tourism budget
- Management of the staff

August 2015 Marketing Manager at MaBa Consulting S.r.l.

January 2012 – July 2015 I Gigli Vice Center Manager at Larry Smith S.r.l.
June 2011 – December 2011 I Granai Vice Center Manager at Larry Smith S.r.l.
June 2009 – May 2011 Soratte Outlet Shopping Marketing Manager at Soratte Gestioni Srl, Marketing Management
April 2008 – May 2009 Noventa di Piave Marketing Coordinator at McArthurGlen Lmt, Corporate Marketing Management
April 2007 – March 2008 European Marketing Executive at McArthurGlen Lmt, Corporate Marketing Management
October 2006 – March 2007 International Marketing Executive at McArthurGlen Lmt, Marketing Management
April 2006 – October 2006 International Marketing Assistant at McArthurGlen Lmt, Marketing Management
October 2005 – March 2005 International Marketing Coordinator (stage) at McArthurGlen Lmt, Marketing Management


Main activities:

November 2006 – March 2006 Opening of Barberino Designer Outlet:
- Organization and coordination of activities in Advertising for the opening
- Developing Marketing projects
- Brand awareness in the Outlet site
- Management and Development of Commercial Partnership Agreements
- Organization of the opening event

March 2006 opening of a Tax Refund Point at Castel Romano Designer Outlet:
- Evaluation and choosen of the partner
- Coordination in developing the business plan
- Management of the Advertising campaign (English, Russian, Chinese and Japanese)
- Developing Marketing projects

April 2008 Opening of Veneto Designer Outlet – Noventa di Piave:
- Management of the Advertising Campaign
- Coordination in developing the internal signage
- Start up of the shuttle bus services
- Promotion of the new Outlet in the tourism B2B market
- Management of PR with brands for Fidelity Card
- Management of shooting for the new Campaign

October 2009: Start up of Soratte Outlet Shopping:
- Management of marketing and tourism budget
- Competitors analysis
- Management of the Advertising Campaign
- Organization of big event in the Outlet (concert and animation events)
- Developing advertising activities in line with the event

June 2013: Start up of Gigli Pass:
- Evaluation of all the possible partners
- Competitors analysis
- Management of the budget
- Organization of the launch events
- Selling analysis

November 2014: Sturt up of I Gigli Gift Card:
- Evaluation of all the possible partners
- Competitors analysis
- Management of the Advertising Campaign
- Selling analysis

Language
Italian: mother tongue
English: Fluent both spoken and written. Diplomas from OISE (Oxford Intensive School of English). Good knowledge of Statistical English.

Computer Literacy
Office Package
WEB analysis, research structured on Web information and analyses of benchmarking for marketing projects and adverstising.

Other interests
Scouts until the age of 19.
Sport: gym (aerobics, swimming, fitness exercise) and volley ball.
Travelling, reading, cinema, theatre and concerts.



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